Words Georgie Clark

Why a Business in the Wellness Industry?

Fusion Wellness was born from a life-threatening health experience. At 12, I nearly lost my life due to a heart condition. Those years of dealing with a 220-beat heart rate for hours—sometimes days—at a time, with no doctors knowing what to do, were terrifying. When your health is compromised, all other goals and ambitions become secondary to the singular desire to regain wellness. This experience anchored within me that wellness would be my highest priority in life.

It was during this time that I discovered yoga, which not only transformed me physically but also nurtured me emotionally and mentally, offering me the space to embrace the spiritual power of prayer. After a few snowboarding injuries and three C-sections, Pilates also became a key passion for healing and maintaining strength. These personal life events led me to launch Fusion Wellness in my early twenties.

Evolving as a business over time, yoga and Pilates have become central to our services at Fusion.
Success isn’t just about making money; it’s about aligning your personal values with your business purpose. My purpose when opening Fusion Wellness as a studio was to create a safe, welcoming space for clients to connect, move, and feel free to be their
authentic selves—a home away from home. Our tribe of teachers guides clients to breathe and move in ways that induce cellular-level healing, build strength, and rejuvenate the soul.

Running a business can feel like a balancing act. Sometimes everything flows with cosmic synchronicity, while other times, you’re spread so thin that nothing or no one gets the best of you. The key is finding
harmony and balance between self-care, giving energy to those you love, and tackling the ‘to-do’ list. The goal is to make your life reflect your key values and higher priorities.

Through my career—working with renowned brands like Channel Seven, Oakley, Arnette, and New Balance and leading PR events across the world—I’ve learned that collaboration is key to positive and powerful leverage. Whether you’ve got a shoestring budget for a grassroots campaign or a global initiative with big budgets, collaboration always leads to stronger results.

Why Collaboration Works

Collaboration isn’t about what you can take, but what you can give. When you collaborate with like-minded brands serving the same demographic or psychographic, you expand your reach, brand recognition, visibility and credibility.

Over ten years ago, when I moved to the area and wanted to establish connections, I started hosting networking nights for women in business in the Tweed Shire. I reached out to successful local women, and they were more than happy to collaborate as speakers on various topics that would inspire women in business.

The speaker lineup included Therese Kerr, founder of the skincare brand Divine, a leader in the organic industry, and one of Australia’s top 50 most influential women. Also featured were Emma Henderson and Victoria Beattie, the talented sisters behind The Beach People, creators of the iconic ‘round towel’ and pioneers in brand positioning and social media. The event was rounded out by Delia McCabe, a neuroscientist and author specialising in nutrition for hormonal and brain health.

These networking events were held at local venues like La Barrita Mexican at Salt, SpiceDen, The Lake Cabarita, and the Cabarita Beach Hotel. I’ve been fortunate to lead the sunrise yoga session at one of the past International Women’s Day events on Hastings Headland, organised by Jordana Edwards, founder of Sassy Business Chicks. Additionally, I’ve had the privilege of collaborating with Belen Kimble, owner of Salty Girls Surf School, to teach yoga at the Women’s Surf Festival in Kingscliff, as well as presenting at PBL Group’s incredible networking events, which bring the community together.

Being involved in these community-driven events is about much more than just networking—it’s about creating a space for genuine collaboration. They foster meaningful connections with like-minded individuals who share similar values and passions. For anyone looking to expand their network, find new opportunities, or simply learn from others, these events offer an invaluable chance to build lasting business relationships and a strong support system within the local community.

Women have a unique ability to build relationships and create a sense of belonging. Whether it’s supporting each other on social media or co-hosting events, when women collaborate, the results are extraordinary.

Collaboration is about leveraging strengths, connections, and pooling resources. Don’t wait for everything to line up perfectly—take messy, imperfect action. Sometimes collaboration doesn’t work out, and that’s okay; trying and failing fast is far superior to not trying at all. Perfection is the enemy of progress! After working with incredible people over the years—both global brands and small grassroots businesses—one thing has become clear: collaboration leads to exponential growth on many levels. When you align with others who share your vision, you create something bigger than you could achieve alone.

Through Fusion Wellness events and PR initiatives, I’ve had the privilege of connecting with local business owners like Nadia from PBL Group, Natalie at Saje Beauty, Megan from Daughters of India, Kim at Kalm Springs, Kristy from The Whole Bride, and Natalie, owner of Pinky & Kamal. Each of them has been incredibly supportive, open, and kind when our vision aligns. The core of collaboration is to create a win-win scenario where all parties benefit.

A valuable tip for local small business owners is to tap into social media and community platforms. For instance, Fusion regularly runs exclusive social media competitions on local community pages throughout the year, designed to create a win-win experience for all involved. In these competitions, participants nominate someone ‘special’ for a chance to win a membership. The community page gains engagement and excitement, the nominee and nominator experience a heartwarming exchange of public recognition, and Fusion gains a new client to explore our beautiful studio and exceptional classes. These initiatives have always resulted in a PR “love explosion,” delivering the perfect outcome for everyone!

The Tweed Shire is a place where community support is woven into everyday life. It’s a region where people genuinely want to see each other succeed. From wellness businesses to creatives, the camaraderie here creates the perfect environment for collaboration, elevating each other as we grow.

The Tweed Shire offers a unique environment that fosters collaboration and growth for women in business. As the owner of Fusion Wellness, I’ve seen firsthand how this region’s laid-back coastal lifestyle, combined with its dynamic, entrepreneurially minded people, encourages creativity, support, and connection. There’s something about the coastal lifestyle’s slower pace of life, and the close-knit community that cultivates an openness to collaboration and innovation. What sets this area apart is the accessibility and authenticity of its business community. As a woman in business, I’ve found that local entrepreneurs—whether seasoned professionals or those just starting out—are genuinely invested in helping each other succeed. It’s not just about building business, but building a community where women feel empowered to take risks, share expertise, and celebrate each other’s achievements. In a place like this, collaboration isn’t just a business strategy; it’s a way of life.

Building a Movement, Not Just a Brand

When we collaborate, we don’t just build businesses—we create movements. At Fusion Wellness, we’re all about empowering women to create lives of purpose and inner peace. The most successful entrepreneurs aren’t necessarily the ones with the best ideas or making the most money—they’re the ones who are leading a values-driven life, who believe in themselves first and foremost, take action, and are comfortable with failing fast, failing often, and failing forward. When women succeed, their families and friends benefit; we all succeed.

Georgie Clark is a wellness enthusiast, entrepreneur, and business coach dedicated to helping women achieve balance in both their business and personal lives. With a unique mix of qualifications in Business, NLP, and kinesiology, along with years of hands-on experience working with world-renowned brands, launching products into national retailers, and owning two yoga and Pilates studios, Georgie empowers women to build businesses and lives they love. Her approach integrates practical business strategies with personal growth tools, supporting women in thriving while nurturing their wellbeing and embracing the beautiful chaos of motherhood.