Creativity isn’t just a luxury for big brands; it’s a potent tool for small businesses, startups, and sole traders to connect with customers and boost sales. In the competitive landscape of the Tweed, creativity can differentiate businesses and foster brand affinity. Storytelling, a powerful form of creativity, helps businesses resonate emotionally with their audience, communicate values, and build trust. This authentic approach humanizes brands and fosters long-term loyalty. Creativity also directly impacts sales by enhancing perceived value and customer satisfaction. Importantly, creativity levels the playing field, enabling smaller businesses to compete effectively against larger brands. By prioritizing creativity, businesses can adapt to market changes, embrace opportunities, and achieve sustainable growth. Povel Torudd, with over 20 years of expertise in brand storytelling, offers insights and workshops to help businesses harness the power of creativity for success.
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The Big C at Thirty-Three My Pylgramage to Healing and How Adversity Became My Greatest Teacher and Gift Words Radhika Nanalal It was the British summer of 2016 and intuitively I knew something was terribly wrong. I had been experiencing unrelenting spotting between periods for over 6 months, and when my periods came, although sporadic, […]
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Crafting Harmony: The Intersection of Design, Wellness and Community Words Nerissa Reynolds / Photography Sally Singh Nestled amidst the whispering native flora and rolling hills, between Pottsville and Burringbar, there exists a haven born of creativity and nurtured by a passion for holistic living – Two Winds Cabin. Creation isn’t just a pastime; it’s the […]
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Empowering Sisterhood Women of the Tweed Uniting for Business Success Words + Photography Esther Siebel I recently finished watching the 7th and final season of Workin Moms on Netflix. It takes the perspective that as women and as mothers, we can do it all, in parity with our male counterparts. But as we get into […]
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It takes a Village Why connection to community is essential to support the Women and Girls of the Northern Rivers The Women’s Giving Circle is a gathering of women who deeply care for the Northern Rivers community. The Circle creates access to a pool of funding resources for the empowerment and wellbeing of women, girls, […]
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Retreat to Recharge Words Lija Austen Maree is a busy mum with 2 young children living on the beautiful Tweed Coast. Her husband travels a lot for work but she manages to keep fit, look after the kids well, run her own side business and enjoy time with friends. Her life looks great and it […]
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Life’s Turning Point: The Power of Birth Experience Words Sarah dwyer ‘Whenever and however you give birth, your experience will impact your emotions, your mind, your body and your spirit for the rest of your life’ is a quote by Midwife Ina May Gaskin I think of often. Birth is designed to be a powerful […]
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The Transformative Power of Movement: Exploring the Mind-Body Connection By Georgie Clark In the pursuit of a calm coastal lifestyle that attracted us to living in the Tweed with the aim of obtaining optimal wellness, it’s essential to explore the profound connection between the mind and body. As a passionate devotee of exploring and researching […]
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Revitalise Your Routine in 2024 By Ange Davies As the summer sun sets on our beautiful Tweed Coast, it is time to bid farewell to the leisurely pace of the holiday season and gear up for a refreshed routine in 2024. After a tumultuous couple of years marked by the challenges of the post-pandemic world […]
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Love What You Do, Do What You Love. By Alex Baker Buckle up for an epic adventure with Alex and Drew from Kiff & Culture! They’re on a mission to reveal the best local treasures, from Brisbane to Byron Bay. Get ready to catch their infectious passion for the Tweed region’s hidden gems – think […]
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