From Wanderlust to Artistry The Journey Behind ‘Remnants of Italy’ In a poignant reflection of her past, the upcoming textile collection by Melise Smith serves as a testament to resilience and the transformative power of travel. What began as a daring escape from adversity in 2015 has now evolved into a captivating fusion of personal […]
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Creativity isn’t just a luxury for big brands; it’s a potent tool for small businesses, startups, and sole traders to connect with customers and boost sales. In the competitive landscape of the Tweed, creativity can differentiate businesses and foster brand affinity. Storytelling, a powerful form of creativity, helps businesses resonate emotionally with their audience, communicate values, and build trust. This authentic approach humanizes brands and fosters long-term loyalty. Creativity also directly impacts sales by enhancing perceived value and customer satisfaction. Importantly, creativity levels the playing field, enabling smaller businesses to compete effectively against larger brands. By prioritizing creativity, businesses can adapt to market changes, embrace opportunities, and achieve sustainable growth. Povel Torudd, with over 20 years of expertise in brand storytelling, offers insights and workshops to help businesses harness the power of creativity for success.
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